Service 02 · GTM audit & strategy
A diagnostic phase of the commercial organization. Fixed fee. Multi-lever architecture. Concrete next-90-day priorities. No slide deck without actionable moves.
What we audit
The audit maps each lever that actually moves revenue — not just the symptom on today's dashboard.
Is your ICP still the ICP that wins? Segments, verticals, deal sizes — align sales, marketing and product on one definition.
Territories, quota distribution, ramp time, AE-to-SDR ratios. Find the reps over-covered and the accounts under-worked.
Discount patterns, deal shape, list vs. net. Is the pricing page the real price, or is it decided in the last call?
Front-line, mid-management, enablement. How fast new hires become productive. Where the load-bearing structure actually sits.
MEDDIC coverage, stage definitions, close-date integrity. The hygiene questions that decide whether the forecast is a forecast or a guess.
How the number is built, by whom, with what inspection cadence. The single audit that most often surfaces the real issue.
Deliverables
Three documents. All actionable. None in "backlog" format.
A map of all six levers (strategy, people, process, tools, training, metrics) with the current state and the target state.
Concrete moves, sequenced. What to start, what to stop, what to fix first. Tied to specific owners on your team.
Where to spend the next euro of sales budget. Where to stop spending. Scored against expected impact on the number.
Engagement shape
Let's build the motion
A discovery call is enough to scope the diagnostic and quote the fee.