Boosting sales, with real‑world impact.

A consulting & executive-training practice. Advising SaaS companies on GTM strategy, sales execution, negotiation and revenue acceleration — plus interim sales leadership on demand.

Book a call See services
Operating principle 01 · Commercial excellence is a system

What we do

Consulting, training and interim sales leadership.

Six lines of work — standalone or combined into a full engagement.

01 · INTERIM

Interim sales leadership.

Interim CRO, VP Sales or SVP roles during critical transitions — build, restructure or scale the commercial engine.

SEE MORE → 02 · GTM AUDIT

GTM audit & strategy.

Diagnostic of the go-to-market organization. Segmentation, coverage, pricing, org design and ramp economics.

SEE MORE → 03 · PLAYBOOKS

Sales playbooks.

Bespoke playbooks for new-logo, expansion and renewal motions. Built with your reps, anchored in real deals.

SEE MORE → 04 · TRAINING

Training & enablement.

Full-day programs and modular sessions on negotiation, value selling, qualification and account expansion.

SEE CATALOGUE → 05 · DEAL COACHING

Deal coaching & negotiation.

High-stakes deal support — BATNA, concession mechanics, executive storytelling, principled negotiation.

SEE MORE → 06 · MEASUREMENT

Measurement & tooling.

KPIs and operating cadences that lift performance. Tools so reps improve and CROs pilot with confidence.

SEE MORE →

References

Trusted by 50+ SaaS leaders.

Skeepers Neobrain Tehtris Kenko Solario Mixdata

Engagement model

Commercial excellence is a system.
Training is one lever.

Six levers move the number — strategy, people, process, tools, training, metrics. Training only compounds when the other five are set. Every engagement starts by mapping where the leverage actually is. If you already know training is the lever you need, we also have a fast path straight to the catalogue.

01STRATEGY
02PEOPLE
03PROCESS
04TOOLS
05TRAINING
06METRICS
See the approach

Featured case

Did the playbook actually stick?

After a full-day training on MEDDIC, active listening, CBIP and champion-building for a B2B SaaS scaleup, we ran a post-playbook diagnostic on 100 calls, 100 CRM notes and 167 live deals.

2×

Win-rate uplift available by codifying the top performer's three non-negotiable moves and rolling them out through a manager reinforcement cascade.

8 / 8

MEDDIC competencies graded per rep on real call evidence — Metrics and Champion scores collapsed in the middle of the team.

3×

variance in CRM next-step rigor between AEs working comparable deal sizes — a hygiene gap, not a talent gap.

3 moves

used by top performers and skipped by the rest — codifying them brought 4 of 6 AEs above the win-rate benchmark in the second-round refinement.

"The gap is methodological, not motivational."

Read the full case

Let's build the motion

Tell me about your number.

Half-day or full-day sessions. In French or English. On-site or remote. Tailored to your stack.

Book a call →