Service 06 · Measurement & tooling

Measure. Then pilot with confidence.

KPIs and operating cadences that lift performance. Tools so reps improve continuously and CROs pilot the business on evidence, not feelings. Post-playbook diagnostics run in partnership with AI Origin.

By the numbers

Five years. Measured outcomes.

500+

Participants trained

50

Scaleups & enterprises

4.95/5

Average satisfaction

Post-playbook diagnostic

Evidence, not NPS.

Every playbook engagement ends with a behavioural diagnostic. Rep behaviour is measured from real call transcripts and real CRM data — not a workshop satisfaction form.

AI Origin MEDDIC scorecard — per rep, per competency
Sample scorecard · 8 MEDDIC competencies × 5 reps · In partnership with AI Origin

3×

Win-rate uplift available on a recent SaaS scaleup engagement — measured across 100 Modjo calls, 100 CRM notes and 167 live deals.

"The gap is methodological, not motivational."

What we measure
  • MEDDIC score per rep, per skill — 8 competencies graded from call evidence.
  • Behavioural verbatims from Modjo transcripts — top performer vs. the rest of the team.
  • CRM hygiene, next-step rigor, pipeline health — from HubSpot or Salesforce data.
  • Deal-level coverage of the playbook — was the motion applied where it should have been?
Read the full case →

More diagnostics

More engagements to share.

Additional post-playbook diagnostics — across different stacks, team sizes and motions — will be published here. Ask on a discovery call for walk-throughs of specific engagements.

DIAGNOSTIC 02

Coming soon

Reserved for the next published post-playbook diagnostic — sharable scorecard, behavioural findings, uplift opportunities.

DIAGNOSTIC 03

Coming soon

Reserved for the next published post-playbook diagnostic — sharable scorecard, behavioural findings, uplift opportunities.

DIAGNOSTIC 04

Coming soon

Reserved for the next published post-playbook diagnostic — sharable scorecard, behavioural findings, uplift opportunities.

The tooling stack

We work with what you already use.

No vendor lock-in, no proprietary agent to install. The measurement layer adapts to the stack your team is already running.

CRM

HubSpot · Salesforce

Pipeline health, next-step rigor, stage integrity, forecast accuracy. The hygiene signals read straight from your CRM.

CALL INTEL

Modjo · Gong

Behavioural verbatims extracted from live call transcripts. Top performer moves benchmarked against the rest of the team.

ADOPTION

AI Origin

Playbook adoption scored per rep, per skill, per deal. The 8-competency MEDDIC scorecard rendered in a public, shareable report.

Operating cadences

The rhythms that lift the number.

Measurement is only useful if it feeds an operating rhythm. We set up the cadence alongside the KPI.

01

Weekly forecast

A forecast inspection cadence that actually inspects — stage transitions, next-step integrity, close-date discipline.

02

Deal reviews

Standing deal-review meetings anchored in MEDDIC. The top-5 pipeline inspected weekly, the top-20 bi-weekly.

03

Monthly coaching loop

One call reviewed per rep, per month. Behaviour graded, feedback written up, delta tracked over the quarter.

04

Quarterly QBR

A business review that connects the KPIs, the pipeline, the hiring plan and the training calendar — not four decks taped together.

05

Retention check

Every 90 days post-training, a behavioural re-measurement. The skills either stuck or they didn't — and we tune accordingly.

06

CRO dashboard

One dashboard with the ten numbers that matter. Built on your existing stack, not a new BI tool to buy.

Let's build the motion

Measure the adoption. Pilot the business.

A discovery call is enough to scope the measurement layer and define the KPIs.

Book a call →